Atomic Review: Can Airtable be a Personal CRM?


Airtable has changed a lot since I last used it.

I remembered the product as a spreadsheet on steroids or a simplified relational database. Today it looks more like an application development environment. One can build many things without writing code, but they also extend it with Javascript and offer an API.

To be candid, it feels a bit overwhelming.


  • Design

It is colorful; I’ll give you that! It’s also very polished, but at the end of the day, it remains a pretty raw representation of data in a database, mostly made of tables with lines, columns, and neverending horizontal scroll.

  • Performance

It’s a web app, it’s not super snappy, and the native apps on the desktop are just web views. So I am not super excited about the performance.

  • Platforms

macOS, Windows, iOS, and Android: it is available everywhere.

  • Integrations

The list is long. Airtable can connect to most productivity tools, publishing platforms, and social networks. After a slightly deeper investigation, it appears that most of these integrations, if not all of them, are done through Zapier, INtegromat, or similar.

  • Flexibility

A strength of Airtable. You can build anything with it if you have the time and dedication.

  • Cost

Airtable is accessible for free, with some limits. Two paid plans are available, for $10/month and $20/month. Prices are per seat, as Airtable is made for collaboration.


My conclusion is similar to the one for Notion: if you use Airtable across your work or personal life, it’s a great option to build a Personal CRM or use one of the templates available online.

If not, I don’t think the extra complexity is worth the hassle.

It’s also important to note that Airtable shines in a collaborative setup, which is a plus if you need to share access to your data with your team.



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