Paolo Belcastro

I am a Product Gardener & Cat Herder

I live in Vienna, Austria, where I run The WEELO Factory and work with Automattic, the company behind WordPress.com, Jetpack, Akismet, WooCommerce, Tumblr, PocketCasts, Day One, .blog, and many others.

I have 25 years of experience managing distributed teams. My current role is Head of Product & Operations for Jetpack and .blog.

Hi there! I’m Paolo Belcastro.
I am also known online as @p3ob7o.

Learn more about me

I THINK PERHAPS YOU DO NOT UNDERSTAND. PEOPLE’S WHOLE LIVES DO PASS IN FRONT OF THEIR EYES BEFORE THEY DIE. THE PROCESS IS CALLED “LIVING.”
Terry Pratchett

Welcome to my online home, let’s embark on a journey together to uncover the treasures awaiting you here.

As we navigate through, you’ll encounter glimpses of my transformative newsletter ‘Morfternight’, step into the evocative world of my black and white photos and photographic projects, and delve deep into the personal anecdotes and insights peppered throughout my blog.

In my journeys, both literal and figurative, I have come to appreciate the incredible power of serendipity and the magic of spontaneous connections. Let’s embrace the unexpected together – I’m here to chat, share a story, or simply connect.

From the Blog

Good Morfternight!

Every Sunday, allow me to escort you through curated insights and personal stories designed to foster growth in productivity, leadership, and technology. Morfternight is more than a newsletter; it’s your weekly rendezvous with innovation and inspiration.

Ready to transform your Sundays? Join “Morfternight” now and become a cherished member of a community where curiosity meets wisdom.

Join 8,709 other subscribers

Photography — Overview

Black and white photography has captivated me for as long as I can remember.
Below is a small selection of my photos, but I warmly invite you to visit the Photos section to explore many more.

Photo Projects

While I still adore spontaneous travel and street photography, I’m finding a growing joy and value in crafting photographic series telling the story of the People of Vienna.