I am a Product Gardener, a Cat Herder, and a Photographer

I am Paolo Belcastro, I have been working in tech for over 30 years, building software and leading distributed teams for most of that time. My current roles are Artistic Director for the Domains Maison at Automattic, and Managing Partner of The WEELO Factory, in Vienna, Austria.

LatestOct 20, 2026

Five AI assistants, first impressions

I’ve been testing Grok Bot and Instinct for a while. As I was recently in the US for a couple of weeks, I included Dots and Muse in the test. This morning I added Wabi. These are my first impressions. Instinct is the most approachable. There’s no separate app: you use it through Messages or…

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